RELENTLESS HOPE.

Holistic orphan care, one child at a time.

Since 1997, Back2Back has been impacting the lives of children across the globe, with a focus in Mexico, Nigeria, India and Haiti. The organization exists to transform the lives of orphans and impoverished children in developing countries. How? By providing holistic care to each child they serve — meeting spiritual, physical, educational, emotional and social needs so they have a fighting chance to overcome their life circumstances and break free from the cycle of generational poverty.

Legend

Web Design & Development
Content Strategy
3rd-Party Integration
UI/UX
Brand Identity
Inbound Marketing

Since 2012, CiV Digital has had the privilege of being the digital agency of record for Back2Back. What was initially a conversation about reimagining their brand identity and rethinking their web presence has become an in-depth exploration of new and comprehensive approaches to all things digital including inbound marketing, the donor experience; as well as the overall integration of systems and analytics.

Highlights of our work together include:

Listening & Discovery
Core to our process, listening via a variety of tools and in-person conversations helped us develop together a vision for the new brand identity and web presence.

Branding & Identity
Our design team creating an entirely new visual identity for Back2Back.

Content Strategy
Working alongside Back2Back, we developed a new story-focused content strategy as part of creating the new web presence.

Web Design & Development
Together, we were able to develop an engaging, effective and dynamic new website design with a focus on highlighting stories which highlight core aspects of the mission, hope and the holistic orphan care approach.

Inbound Marketing Analysis
In-depth marketing & competitive analysis, review of analytics and keyword assessment.

Video above created, shot and produced by CiV Digital

“Innovative, creative and supportive. These three words describe how we feel about CiV. From designing our visual branding to helping us think through digital marketing, CiV has become a true partner in the work we do at Back2Back and not merely a vendor.”

Beth Guckenberger | Co-Executive Director, Back2Back Ministries