An estimated 75%of singers, songwriters, producers and musicians in the music industry are uninsured. Music Health Alliance (MHA) based in Nashville, Tennessee has secured nearly $5 million dollars in life-changing healthcare resources to heal the music in the last two years. In doing so, MHA has enabled more than 1,200 music industry professionals to receive the care they desperately needed free-of-charge.
Our task was to digitally communicate the Music Health Alliance story to a range of audiences including key players in the music industry as well as potential clients themselves. On a limited timetable, the CiV team worked with the MHA team to create a digital presence which translates the mission into a platform for engaging potential donors and clients. A crucial part of this initial phase of our work together was to create a visual design and user experience which reflected the organization’s emphasis on raising awareness and encouraging prospective clients to seek help. Built using WordPress and customized to meet MHA’s needs, the new site is easy for staff to update and maintain.
Since launch, CiV Digital continues its partnership with Music Health Alliance identifying opportunities to build on the foundation of innovative health services they compassionately provide to music professionals around the Nashville area and beyond. Specifically, we have worked to create space for stories which chronicle MHA’s impact and are expanding inbound marketing efforts to raise the visibility of the Alliance’s work to potential clients and donors alike. At CiV Digital we have many friends in the music industry so we are naturally delighted to be invited into the MHA story.
Video above created, shot and produced by CiV Digital
” CiV Digital continues to ask great questions, listen carefully to our answers and offer innovative ideas through the entire life cycle of all we are doing. Their knack for getting at the core of our story, understanding our audience and building a platform around it continues to be a huge asset for us as we look to future growth.”Tatum Hauck Allsep | Executive Director Music Health Alliance