San Diego is one of our favorite places. And why not? The weather, the beaches, the people. Amidst the sea and sun, the Rancho Santa Fe (RSF) Foundation works to provide much-needed resources to communities in and around San Diego County, the nation and the globe. In close partnership with their donors, the RSF Foundation believes that inspired giving happens where vision meets action at a local or global level. Through grants to organizations like The Tomorrow Project, San Diego Food Bank, Angel’s Depot and others, the RSF Foundation supports programs for low-income seniors, veterans and military families, education, health, and the arts, among others. CiV Digital is privileged to be part of the Rancho Santa Fe Foundation story.
On-site Review & Branding Assessment
The process began with an on-site review of Rancho Santa Fe Foundation’s overall branding and goals as they relate to our work together.
Creative Brief, Brand Identity Refresh
Following the completion of our Creative Brief, we worked to design a refreshed, more flexible visual identity system.
Inbound Marketing, Web Market Analysis & SEO
Integrated with our review together was an in-depth Web Market Analysis. This analysis looked closely at specific inbound marketing considerations for the RSF Foundation including assessments of organic search performance and search engine optimization (SEO) which led to a new content strategy which better leveraged keyword opportunities. The results of this analysis were integral in the process of creating the new digital content and will be used post-launch and beyond to help guide content development and support our ongoing in-bound marketing efforts with RSF Foundation.
Time-lapse Video of San Diego Skyline & Custom Animation helps articulate mission
The new Rancho Santa Fe Foundation web presence incorporates a custom time-lapse video of the San Diego skyline, a custom animation created by CiV Digital which describes the RSF Foundation mission. Photography is used to illustrate the service areas that the RSF Foundation and its donors help support.
Video above created, shot and produced by CiV Digital
“ Refreshing is the best way to describe our experience with CiV Digital. Time and time again they helped us think about how to integrate elements of our story into our digital presence and make it core to all we are doing - from branding and visual design to audience and in-depth market analysis. Truly full service.”Sue Pyke | Donor Services Director, Rancho Santa Fe Foundation