San Diego is one of our favorite places to be. The weather, the beaches and the people. Amidst the sea and sun, the Rancho Santa Fe Foundation works to provide much-needed resources to communities in and around San Diego County, the nation and the globe. In close partnership with their donors, the RSF Foundation believes that inspired giving happens where vision meets action at a local or global level. Through grants to organizations like The Tomorrow Project, San Diego Food Bank, Angel’s Depot and others, the RSF Foundation supports programs for low-income seniors, veterans and military families, education, health, and the arts, among others.
CiV Digital is privileged to be part of the RSF Foundation story and we are celebrating the recent launch of their new web presence. The process began with a review of their current branding and an in-depth Online Market Analysis. This analysis looked closely at specific inbound marketing considerations for the RSF Foundation including assessments of organic search performance, search engine optimization (SEO), content strategy and keyword opportunities. The results of this analysis were integral in the process of creating the new website content and will be used post-launch to help guide content and in-bound marketing efforts.
About the new RSF Foundation Website.
The new site is a completely new web design which incorporates a time-lapse video of the San Diego skyline, a custom animation which describes the RSF Foundation mission and the use of photography to illustrate the service areas that the RSF Foundation and its donors help support.