How Did Pinterest Gain Traction?

How Did Pinterest Gain Traction?

While powerhouses like Facebook and Twitter still dominate the social media landscape, Pinterest continues to grow in popularity. In fact, after its first two years, Pinterest had more users than Facebook and Twitter did after their first two years. With no signs of slowing down, this social media site is poised to pick up even more momentum in the future.

This seems to beg the obvious question — how did Pinterest gain traction?

It’s Easy to Use
One of the main reasons for this site’s popularity is due to its simple navigation and ease of use. While many websites can overwhelm you with information, Pinterest makes it easy to digest information by placing pins on highly organized boards. By making use of an intuitive layout and intelligent organization, users can quickly navigate the site without much hassle. Unlike many other social media sites, there isn’t really any conversation going on besides commenting. Instead, most people simply “repin” or “like” the pins they enjoy and there isn’t an excess of information.

It’s Pleasing to the Eye
Another element of Pinterest that many people enjoy is its aesthetic and overall visual appeal. In a world where many websites have a cluttered feel, Pinterest adheres to more of a minimalistic aesthetic with a clean white background. Along with this, Pinterest focuses on images that have a crisp and clean look to them. Rather than reading through long winded articles or other data, people can quickly browse through boards to find what they’re looking for. Overall, this site has an air of sophistication and professionalism that makes users want to explore.

It’s an Outlet for Creativity
Due to the fact that users can create boards for nearly any category, Pinterest is the perfect place for people to be creative. While not everyone will admit it, humans have a deep-seated desire to be creative and share their ideas with the world. By simply pinning pictures and creating eye appealing boards, users can express themselves and exchange ideas with others. So when considering how did Pinterest gain traction, it’s partly because it lets everyday people dabble with being an artist.

It’s Addictive
Much like other social media sites, Pinterest can become extremely addictive. Once users learn the ropes, many people feel compelled to check updates and add new pins on a daily basis. Since there is always something interesting to learn, it’s only natural that users will want to come back for more.

It’s Encouraging Imitators
This point is less about how Pinterest gained traction but more evidence of how it has. If imitation is the highest form of flattery, Pinterest should feel flush with praise. Similar services like the e-commerce site The Fancy (rumored to be in talks with Apple), WeHeartIt, and a slew of WordPress themes that emulate the Pinterest look-and-feel underscore the trend-setting nature of what they’ve done.

More CiV Digital Blog Coverage on Pinterest:

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