D.J. Smith

1 min

Nonprofit Digital Strategy & Web Design for International Justice Mission (IJM)

Updated: Sep 22, 2022

CiV Digital collaborated with International Justice Mission on a series of digital projects including two editions of its main web presence, a custom mobile site and several campaign-specific initiatives.

Highlights of our work with IJM include:

  • Analysis & Assessment of Existing Website.
         End-to-end review of previous web presence to include marketing, workflow, design and technical needs assessment.
     

  • Digital Strategy & Consultation.
         In-depth departmental consultations with International Justice Mission to assess priorities and create overall plan for new web presence.
     

  • Visual Web Design (UX).
         New visual design & user experience (UX) to better highlight stories of impact and sync with new branding guidelines.
     

  • Digital Style Guide.
         Digital Style Guide to outline typography, image treatments and other key elements of International Justice Mission’s digital presentation.
     

  • Content Strategy.
         Identified Core Page Elements, content priorities and developed storytelling emphasis on defining the problem and outlining the solutions IJM provides.
     

  • Major CMS Upgrade.
         Comprehensive overhaul of the Drupal CMS simplifying site maintenance & improving workflow.
     

  • Custom Mobile Site.
         Created custom mobile experience for smartphones and tablets.
     

  • Inbound Marketing/AdWords Grant.
         Managed and optimized Google AdWords Grant campaigns. Conducted keyword analysis.
     

  • Minisites to Support Specific Initiatives
         Created custom minisites to support IJM-branded outreach campaigns Stand for Freedom and Five Weeks for Freedom Bike Tour
     




Services provided to IJM