Gain critical insights into your brand's growth potential by examining key indicators for performance marketing success
As a digital growth agency, we often get asked by clients, "how can I improve my visibility online?"
Brand visibility is an important factor in performance marketing success (e.g., SEO, SEM, social media), but it's only one piece of the puzzle.
How does visibility lead to sustainable digital growth for your brand?
This is where digital growth evaluation comes in.
Take the next step: Digital Growth Navigator
What is Digital Growth Navigator?
Digital Growth Navigator is a service from CiV Digital that identifies and measures the key indicators of success for your performance marketing campaigns. You have the option of either a 4-week or 12-week process depending on how extensive you want the analysis (or how detailed you want our recommendations) to be.
We will collaborate with you to review, among other factors:
your current market position in Google and other key platforms,
competitors,
content,
website performance
During this process, we will get to know your brand better and develop performance marketing goals that are realistic and measurable. In parallel, we will be defining or refining the systems we need to collect and measure the data we can move to make progress.
What are the benefits of the Digital Growth Navigator?
Here are 5 reasons why you need a digital growth evaluation from CiV Digital:
Clarify success
The first step in our process is a Kickoff Call where we get to know one another, ask questions, and set clear marketing goals for your brand - whether you are running an active campaign or have never run one.
Examples might be:
"We want to increase registrations to our webinar signup page by 50%"
"We want to increase donation leads by 150 in the next 12 months"
"We want to be one of the top 10 results in Google for these keywords"
This helps us, and you, understand what success looks like in terms of results that move your organization forward - new leads, customers, subscribers, and donors.
2. Understand your current place in the market
After we have a good understanding of your brand's marketing goals, we take a deep dive into your brand's visibility in the performance marketing landscape.
We look at your website content and architecture, SEO performance, social media presence, and any other platforms or content which might impact your visibility and growth. After we collect information on your brand's current position in sites like Google, we can identify any barriers or roadblocks that might be preventing your brand from achieving its growth potential.
3. Identify barriers and roadblocks to growth and visibility
The path to your digital growth and visibility involves complex systems - often with many moving parts that need to work together seamlessly for your brand to be visible online.
During our digital growth evaluation, we take a close look at every element of your online presence - content, search keywords, website structure - to identify any areas that need improvement to improve your chances for success.
4. Design a flexible, repeatable plan to reach your goals
Now that we have established a way to quantify the performance marketing opportunity, we work with you to design a plan that fully exploits your brand's growth potential.
This includes setting up performance marketing goals and strategies, as well as performance measurement systems such as Google Analytics and custom dashboards and alerts so that you can track progress and ROI over time.
5. Setup campaign experiments. Evaluate data.
After we have a plan in place, it's time to put it into action! We will work with you to launch performance marketing campaigns and track their progress over time.
We also evaluate the results of these campaigns on an ongoing basis during our Weekly Calls if you join our Monthly Marketing Accelerator program at your option, making changes and adjustments as needed to improve results.
'OK, but why should I wait 12 weeks for results?'
Three months may seem like a long time to complete an analysis, set goals, and design a marketing plan.
But effective performance marketing is a marathon, not a sprint.
And we want to make sure that your brand is set up for sustainable, long-term success - not just a quick fix that will either fizzle out after a few weeks or months -- or fail to move the needle on the metrics that matter to you.
On the upside, we will learn so much more with 12 Weekly Calls vs just one Kickoff Call with the 4-week Navigator. And 3 months gives us time to fully review your current approach; and test and optimize creative, copy, landing pages, and offers.
What should I expect?
When you signup for the Digital Growth Navigator, here's what to expect from us:
A kickoff meeting,
A documented strategy for success,
Custom Google Ad campaigns, or SEO plan
Clarity around budget (what you’re willing to pay for each visitor click, daily and monthly limits, etc.)
30-Minute Weekly Calls to touch base and review progress, ask questions (up-to-12)
You will be assigned a Google-certified Senior Principal from our Performance Marketing team who will be your primary point of contact through the evaluation process.
"We want to make sure that your brand is set up for sustainable, long-term success - not just a quick fix that will either fizzle out after a few weeks or months -- or fail to move the needle on the metrics that matter to you."
Success Stories
The digital growth evaluation process from CiV Digital has helped countless brands achieve their performance marketing goals using a blended approach of initial in-depth analysis and ongoing optimization.
Here are three examples:
Example 1: B2B Case Study
A leading business-to-business service provider came to CiV Digital looking for help increasing quality lead volume.
We worked with them to review their existing performance marketing approach.
CiV Digital's digital growth solution grew lead volume by more than 7 times per month, and reduced cost by almost 4 times (over $100/lead) -- this led to almost 2,000 high-quality leads per month at under $50 per lead, compared to $150+ per lead before our work.
Example 2: Non-Profit Case Study
A major non-profit based in Washington, DC wanted to increase online sales and improve its performance marketing efforts. We conducted a digital growth evaluation to understand their current performance marketing strategy, and how we could help them improve it.
As a result of our work together, we were able to help them secure a Google AdWords Grant, and leveraging these ad dollars we grew traffic by more than 1,000%, which led to more than 130,000 additional website visitors and potential donors annually. This turned Google Ads into the #1 traffic source for the nonprofit.
Example 3: Startup Case Study
We re-designed the website for a seed-stage startup to allow all content downloads and website conversions to be tracked at the keyword and ad text level, which allowed us to run A/B tests using Google Ads and Facebook to see which ad text/keyword performed best. This allowed us to identify more than a dozen profitable traffic sources for the startup, ultimately allowing us to grow the ad budget by 5x per month.
Taking the next step on your growth journey: Digital Growth Navigator
Investing in Digital Growth Navigator is an important next step in ensuring the long-term success of your performance marketing efforts. You can expect to see a significant increase in your brand's visibility and performance marketing results after investing in the assessment, testing, and systems to achieve measurable success.
CiV Digital has a team of performance marketing experts who can help you take your brand to new heights with results that transform your organization. We have a proven track record of helping our clients achieve their performance marketing goals, and we are confident that we can do the same for you.
If you are interested in learning more about our Digital Growth Navigator, click the button below to contact our Performance Marketing experts.
