Wellness is a journey and getting the right kind of personal training is important to reaching your fitness goals. Even in a vibrant, resource-rich city like New York City, pursuing fitness can be a daunting challenge. Fittd is addressing this need in the market with an innovative fitness and wellness platform. A membership-based service, Fittd will send an elite, certified personal trainer to the location of your choice and provide ongoing support and access to expert resources — like Nutrition Coaching or Marathon Training — to help you exceed your goals and be your best.
Develop Brand Identity & User Experience
Following the completion of our Creative Brief process, we worked to design a dynamic, flexible visual identity system for Fittd. This included the creation of a Version 1.0 >web presence for the New York City-based fitness company. Fittd also offers a series of resources to support NYC Fitness Professionals as well including networking events, continuing education and business development
Custom Video & Animation highlights Brand and Fitness Platform Benefits
The passion, expertise and personality of Fittd’s NYC Certified Personal Trainers are a critical part of the Fittd story and brand. While we had the advantage of meeting and talking with these trainers firsthand, we wanted to capture that in a more personal and visual way for prospective members. The resulting video we shot in Central Park gives future Fittd members the opportunity to hear as the trainers and those already working with a personal trainer share their stories and the value of Fittd’s approach.
The Animation provides site visitors with an overview of how the Fittd platform works and the flexibility to train at home, at a park or one the Partner Facilities throughout the metro New York City area.
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