Nonprofit Digital Strategy & Web Design for International Justice Mission (IJM)
Updated: Sep 21
CiV Digital collaborated with International Justice Mission on a series of digital projects including two editions of its main web presence, a custom mobile site and several campaign-specific initiatives.
Highlights of our work with IJM include:
Analysis & Assessment of Existing Website. End-to-end review of previous web presence to include marketing, workflow, design and technical needs assessment.
Digital Strategy & Consultation. In-depth departmental consultations with International Justice Mission to assess priorities and create overall plan for new web presence.
Visual Web Design (UX). New visual design & user experience (UX) to better highlight stories of impact and sync with new branding guidelines.
Digital Style Guide. Digital Style Guide to outline typography, image treatments and other key elements of International Justice Mission’s digital presentation.
Content Strategy. Identified Core Page Elements, content priorities and developed storytelling emphasis on defining the problem and outlining the solutions IJM provides.
Major CMS Upgrade. Comprehensive overhaul of the Drupal CMS simplifying site maintenance & improving workflow.
Custom Mobile Site. Created custom mobile experience for smartphones and tablets.
Inbound Marketing/AdWords Grant. Managed and optimized Google AdWords Grant campaigns. Conducted keyword analysis.
Minisites to Support Specific Initiatives Created custom minisites to support IJM-branded outreach campaigns Stand for Freedom and Five Weeks for Freedom Bike Tour
Services provided to IJM
Web Design (UX)
Performance Marketing (SEO/SEM)
Front End Development
Google AdWords Grant Optimization