D.J. Smith
2 min
Above: Image from CiV Digital's Photoshoot in New York's Central Park for Fittd
Bringing a wellness platform to New York City
Develop Brand Identity & User Experience
Custom Video & Animation Highlight Benefits of Fitness Platform
Watch the Video: Fitness in Central Park
Watch the Animation: Welcome to Fittd How it Works
Wellness is a journey and getting the right kind of personal training is important to reaching your fitness goals. Even in a vibrant, resource-rich city like New York City, pursuing fitness can be a daunting challenge. Fittd addressed this need in the market with an innovative fitness and wellness platform. A membership-based service provided an elite, certified personal trainer to the location of your choice and ongoing access to expert resources — like Nutrition Coaching or Marathon Training — to help you exceed your goals and be your best.
Following the completion of our Creative Brief process, CiV designed a dynamic, flexible visual identity system for Fittd. This included the creation of a Version 1.0 web presence for the New York City-based fitness company.
The passion, expertise and personality of Fittd’s NYC Certified Personal Trainers are a critical part of the Fittd story and brand.
While we had the advantage of meeting and talking with these trainers firsthand, we wanted to capture that in a more personal and visual way for prospective members. The resulting video above shot in Central Park gives fitness beginners and enthusiasts alike the opportunity to hear as the trainers and those already working with a Fittd trainer share their stories and the value of Fittd’s approach.
The Custom Animation for Fittd above provides site visitors with an overview of how the Fittd platform works and the flexibility to train at home, at a park or one the Partner Facilities throughout the metro New York City area.
Learn how an animation or video by CiV Digital can help your organization reach your audience.